Boggi

B2B Shop for Men's Fashion Brand Boggi

Boggi Milano, a renowned Italian men's fashion brand, specializes in elegant and contemporary business and casual wear. With decades of experience, the brand has established a strong presence globally, offering a range of high-quality suits, shirts, and accessories tailored to modern professionals.

Project Overview

Before the implementation of the B2B platform, Boggi Milano primarily relied on physical stores and offline distribution channels to reach its business clients, including franchise partners and bulk purchasers. While effective, this model was resource-intensive and less efficient for international operations.

The objective was to create a comprehensive B2B e-commerce platform that would streamline order processes, enhance the purchasing experience for business clients, and align with the premium image of the Boggi Milano brand. The platform would also reduce manual administrative tasks, allowing the team to focus on growth and customer engagement.

Shopware as the Foundation

We chose Shopware as the base platform for Boggi Milano’s B2B solution due to its robust functionalities and flexibility. Shopware's modular architecture and user-friendly interface made it an ideal choice, allowing the client to manage their digital presence without needing constant developer involvement. Key features implemented included:

• Custom Catalogs: Tailored product catalogs for different client groups, showcasing exclusive collections.
• Pricing Tiers: Dynamic pricing based on order volume and client agreements.
• Repeat Orders: Easy reordering for frequently purchased items.

Integration with SAP ERP

To ensure seamless operations, the platform was integrated with Boggi Milano’s SAP ERP system. This integration enabled real-time synchronization of inventory, pricing, and order data between the e-commerce platform and backend systems. Business clients now have access to:

• Up-to-date stock information.
• Automated invoicing and order tracking.
• Customized reports and analytics.

Results and Ongoing Development

The new Shopware-based B2B platform has transformed how Boggi Milano collaborates with its partners. Key benefits include:

• Efficiency Gains: Reduced time spent on manual order processing.
• Enhanced Client Experience: Intuitive interface and streamlined ordering process.
• Scalability: The platform is prepared for future expansions into new markets.

As the project progresses, we continue to enhance the platform with additional features, including advanced reporting tools and localized support for international clients. Boggi Milano’s B2B shop now reflects its premium brand identity while meeting the needs of its growing business clientele.

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